Taylor Swift's latest song has put Destin, Florida, on the map for fans across the country, sparking a fresh wave of excitement and influencing summer vacations this year. Many people in the South—Georgia, Texas, Louisiana, and Tennessee—are already familiar with Destin, Florida. These states are where we typically get most of our cruise bookings. However, I genuinely believe that Taylor has put Destin on the radar for folks from the East and West coasts too.
As a fellow Swiftie, I know how passionate we can get about decoding her lyrics. If Taylor mentions a town I haven't heard of, I'll look it up immediately, and I think that's exactly what happened here. Following the release of "The Tortured Poets Department," we noticed a surge in calls from California and New York. Many of these calls came from young women planning girls' trips. After a bit of speculation, we began asking if Taylor's new song had influenced their decision to visit, and many responded with a resounding yes!
As one of the few women-owned charter companies in Destin, our business is tailored to bachelorette parties and girls' trips. As a lifelong Taylor Swift fan, I am thrilled to share the Destin lifestyle with Swifties from all over the country.
This isn’t my first rodeo chartering Taylor Swift fans either! Last year, a group of passionate Swifties discovered my TikTok profile and booked my pontoon charter to Crab Island because I had mentioned being a T-Swift fan. They didn't just book a cruise; they booked it on my birthday. I was in shock when I showed up and complete strangers had brought me flowers, a cookie cake, and balloons. It was a celebration of girl power and the unbreakable bond among Taylor Swift’s fans. We spent four unforgettable hours at Crab Island singing, dancing, and laughing about our favorite Taylor Swift moments, topped off with a unforgettable lunch together.
But the story doesn’t end there. We stayed connected through social media, and when I welcomed my first child in April, these newfound friends sent me a care package filled with Taylor Swift baby merch almost exactly a year later. There really is something to be said about the sisterhood of Taylor Swift’s fan base.
If you're looking for a magical experience where music, friendship, and beautiful scenery collide, join us in Destin. Don’t just take my word for it, take Taylor’s! 😜